The Marketing Toolkit
That Fills Trips

Stop guessing what to post. Generate captions, download assets, and follow a proven marketing playbook, built for TourHero hosts.

Generate My Post
in 60 Seconds Browse Templates & Assets
⚡ Done in under 60 seconds

From Trip Link to Ready-to-Post Content in 4 Steps

Just paste your trip link and pick a post type, we'll write the caption, design the visual, and make it ready to post.

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Trip Details
Tone & Voice
Brand Colors
Post Type

Trip Details

Tell us about the trip you want to promote.

Female Travelers Couples Solo Travelers Families Adventure Seekers Luxury Travelers Other

Tone & Voice (optional)

Paste something you've written before and we'll match your tone. Skip this if you'd like us to use a default travel-friendly voice.

Brand Colors (optional)

Pick up to 3 colors for your content. If you don't change anything, we'll use the default TourHero palette.

Choose Your Post Type

Pick your format. We'll generate the caption, hook, and visual to match.

🖼
IG Carousel
Multi-slide post with caption
⚡
IG Story
Story-ready vertical visual with caption
✉
Newsletter
Email subject line + body copy

Confirm Your Trip Details

We grabbed these details from your trip page. Take a quick look, edit anything you'd like, then hit generate. All fields are required.

Each highlight needs a short title (2-3 words) and a description (80-100 characters).

IG Story

5 tips to make your IG Story convert

Your Story visual is ready. Here's how to post it so travelers actually tap through and join your trip.

  1. Add a "Join my trip" Link sticker with your TourHero trip URL so viewers tap through instantly.
  2. Tag #tourherotravel and @tourherotravel so our official account can find and repost.
  3. Mention Early Bird pricing if you're running a promo — urgency converts.
  4. Add a countdown sticker tied to your booking deadline to build urgency.
  5. Save to an "Upcoming Trip" Highlight so it stays visible past the 24-hour window.

Your Visual Preview

Your Step-by-Step Marketing Playbook

Proven strategies for Instagram, TikTok, and email, from hosts who actually sold out their trips.

The 8-Week Countdown to a Sold-Out Trip

🐣
Before you start: Prepare an Early Bird Promo

Kick things off with an early bird discount for the first few sign-ups. It creates urgency and helps you lock in travelers before your content plan kicks in.

Note: Early bird discount amount is deducted from your host markup — TourHero platform does not cover this cost. Chat with your TourHero rep to set it up.

Tap or hover on each week for details.

Week 1
The Big Reveal
📣

Open with a bold destination shot in the first 2 seconds and a hook like "I've been keeping a secret..." Then pin it to your profile.

Week 2
Location
Hype
🌴

Drop a POV Reel or hidden-spots carousel with trending audio. Tag the location, the goal here is saves, not just likes.

Week 3
Itinerary Highlights
📋

Walk through what's included: key activities, unique experiences, meals, accommodation.

Week 4
Why This Trip
🎬

Record a voice-over Reel on why you planned this trip. Share one decision you agonized over, it builds trust faster than any polished content.

Week 5
Social Proof
⭐

Share reactions from past travelers, DM screenshots (with permission), or answer FAQs in a Q&A Story.

Week 6
Picture Yourself There
⛰

Walk through a day on the trip. Focus on moments and feelings, not landscapes. Show people laughing, eating, connecting.

Week 7
Why It's Worth It
💰

Sell the "why you." Share the curation behind the trip: the spots only you'd pick, the pace you've designed. They're booking the experience of traveling with you, and that's worth every dollar.

Week 8
Last Call
🔥

Post daily Stories with a countdown. Say "Only X spots left" instead of "one week left", scarcity beats deadlines. DM fence-sitters personally.

6 Stats Every TourHero Host Should Know

9:16
Film vertically — it's the only format that fills the screen
<3 sec
Your hook window before they scroll past
3×
More bookings when you post consistently 8 weeks before booking deadline
62%
of travelers find group trips via social
5+
interactions before someone books your trip
4×
Higher engagement on Reels vs static posts

Grow Your Bookings Across Every Channel

Do This Before You Post

Use 5–10 targeted hashtags per post (mix destination-specific, niche travel, and community tags). Always end captions with a CTA like "Link in bio to join" and tag @tourherotravel. Keep your bio link updated to point to your trip page.

📷 Post a Content Mix

Rotate Reels (reach), Carousels (saves), and Stories (engagement). Reels get 4× more engagement than static posts — prioritize them.

⏱ Time It Right

Post between 7–9 AM or 6–8 PM in your audience's local timezone. Stories perform best during commute hours and lunchtime breaks.

⭐ Set Up a Trip Highlights Folder

Pin a "Travel with Me" Highlight on your profile. It acts as a persistent storefront — new visitors see your trip at a glance.

💬 Engage in the First Hour

Reply to every comment and DM within 60 minutes of posting. The algorithm rewards early engagement with wider distribution.

Do This Before You Post

Film everything in 9:16 vertical. Use on-screen text for your hook (many viewers watch on mute). Add a pinned comment with your trip link. Duet or stitch travel creators in your destination niche to tap into their audience.

🎥 Hook in Under 3 Seconds

Your first frame decides everything. Lead with a bold statement, surprising visual, or direct question — "POV: hidden temples in Bali" beats generic intros.

🎵 Use Trending Audio

Check the "trending" sound page weekly. Pairing destination content with a trending sound boosts reach — save ones you like before they peak.

📝 Optimize Your Bio

"I take groups to Japan" beats "Travel lover" every time. Name your niche in your bio and drop your TourHero trip link directly.

🚀 Post Consistently, Not Perfectly

TikTok rewards frequency — aim for 3–5 posts per week. Raw, authentic clips beat polished edits; travelers want the real experience, not a commercial.

Do This Before You Post

Write like you're messaging a friend, not a corporation. Use the reader's first name if your email tool supports it. Keep paragraphs short (2–3 sentences max). Include one compelling image of the destination. Preview text (the grey line after the subject) is free real estate — use it to complement your subject line, not repeat it.

✉ Write Subject Lines That Get Opened

Keep subject lines under 60 characters and make them personal. "I'm taking a group to Peru — want in?" beats "Exciting new trip announcement!" every time.

📅 Send at the Right Cadence

Send 3–4 emails across the 8-week pre-departure window: announcement, destination teaser, "what's included," and final reminder. Each email should add new value.

🎯 One Clear CTA Per Email

One goal, one CTA per email — "Book your spot" beats three competing links. Place the button after you've built desire, not at the very top.

📰 Segment Your Audience

Segment your list by interest or past engagement. A tailored message to people who clicked your last email converts far better than a bulk blast.

Your Promotion Toolkit:
Templates, Footage & Brand Assets

Ready-made Canva templates, stock footage, and brand assets. All free. All designed to help you sell out.

📷 IG Static Story Canva Template

Ready-to-edit Story template with TourHero branding. Drop in your trip photo and destination details.

Edit in Canva →
📚 IG Carousel Canva Template

Multi-slide Canva template perfect for trip reveals and itinerary breakdowns. Just swap the photos and text.

Edit in Canva →
🎨 TourHero Logo Pack ZIP Download

Official TourHero logos in PNG and transparent formats. Includes white, color, and dark versions.

Download Logo ↓
🔒 Free Stock Footage by Destination Request Access

High-quality destination footage for your Reels and TikToks. Request access below and we'll send your password within few minutes.

Get Footage Access →

TourHeroes Who Sold Out, Here's How

Zuzana's Case Study
▶
Zuzana's Case Study Host Story
Sarah's Case Study
▶
Sarah's Case Study Host Story

Zuzana shares how consistent posting and early bird pricing helped her sell out.

How Sarah filled her group trip using Instagram Stories and personal outreach.

Proven ways to promote your TourHero trip
TourHero Magazine Proven Ways to Promote Your TourHero Trip (Tips from Real Hosts)

Real stories from hosts like Sarah and Zuzana — the exact steps they took to promote, engage their audience, and fill their trips.

12 Things to Do Before You Go Live

The hosts who sell out fastest check every box. Cover your trip page, social media setup, and post-launch actions before you go live.

Prefer to print it? Download the PDF.

Download Checklist
Your Progress 0 / 12
Your Trip Page 0 / 2 ▾
Social Media Setup 0 / 6 ▾
Post-Launch Actions 0 / 4 ▾

Got Questions? We've Got Answers.

Quick answers to the questions we hear most from TourHero hosts.

When should I start marketing my trip? ▾
Start at least 8 weeks before your booking deadline. Hosts who post consistently in the 8 weeks before booking deadline see 3× more bookings. Use the content calendar above to plan your posts week by week.
How do I get more people to click my bio link? ▾
Update your Instagram and TikTok bios to directly mention your trip or destination. Add a clear CTA in your captions like "Link in bio to join" and create an Instagram Highlights folder dedicated to your trip so new visitors can find it easily.
What's the best way to get my first few bookings? ▾
Your warmest leads are already following you. DM your top 20 most engaged followers personally with a genuine message. Also announce to your email list and share in relevant Facebook travel groups.
What hashtags should I use alongside #tourherotravel? ▾
Mix destination-specific hashtags (#balitravel, #tokyolife), niche travel hashtags (#solotravel, #femaletravel), and community hashtags (#grouptravel, #travelwithme). Aim for 5–10 targeted hashtags per post rather than maxing out at 30.
Do I need a large following to sell out my trip? ▾
No. Engagement rate matters more than follower count. A highly engaged audience of 2,000 followers can outperform a passive audience of 20,000. Focus on authentic content that shows your personality — travelers book you, not just the destination.
Can I use TourHero's brand assets in my posts? ▾
Yes! All assets in the Templates section above are free for TourHero hosts to use. Always follow the brand guidelines (Dos & Don'ts) included in the logo pack download.